Through pure hard work and determination, Danica Patrick has driven her way into the role of racing legend and pop icon, in just a few short years. Born in Beloit Wisconsin on March, 25, 1982, she has devoted her life to her passion of auto racing. She got her start kart racing, at the tender age of 10, and at 16, she dropped out of high school and moved to England, to compete in the Formula Ford racing series. Three years later, her career took off, when she began driving in the Izod Indy Car series. She proved herself to be a serious contender in the world of auto racing and in 2010 made her debut in the NASCAR nationwide series, and quickly earned a spot in the Sprint cup series.
Danica's Indy career is one for the books. In her seven years with the series, she can boast 115 starts, one win, twenty top five’s, sixty-three top 10’s, three poles, and 124 laps led, with career earnings of $5,975,585. Her win in Japan in 2008 made her the first woman to ever win a major open wheel race, and she also became the first female to lead a lap at the Indianapolis 500 in 2005, for which she earned the title of rookie of the race. She holds the series record for consecutive races in which she was running at the end, with a total of fifty. Danica was named Rookie of the year in 2005.
All her hard work paid off, and she soon made her transition to the most popular racing circuit, NASCAR. In 2010 she began driving for team owner Dale Earnhardt Jr, in the Nationwide series, where she is in the midst of running her first fulltime schedule this year. She drives the number 7 car, with Go Daddy as her sponsor, just as she did in the Indy series. Danica is also running a limited schedule in the Sprint cup series for Stewart-Haas racing, in the number 10, Go Daddy sponsored car this year, and became the third woman ever to participate in the Daytona 500.
While Danica was busy concentrating on her racing career, people from all walks of life were turning their attention to her. Fans flocked to the track to see her, and soon Danica fever was creating mass hysteria in the garage area. Crowds followed her everywhere, screaming fans congregated outside of any building she was rumored to be in. Thanks to her, Indy Car gained hoards of new fans. People would buy anything that had her name on it or was in any way associated with her. Her merchandise, from tee-shirts, to hats, to toys, posters, coolie cups, and anything else imaginable was, and continues to be, in high demand. She was also a media magnet. The reporters and commentators just couldn’t get enough of her, and the amount of time they devote to her outweighed that of any other driver on the track. Danica managed to keep all this attention from distracting her; she is extremely serious when it comes to racing, placing all of her focus on her job.
Danica has made a splash outside of the racing world as well. She is also an advertising spokeswoman, TV personality, actress, and model. She is a media marketers dream come true; everyone wants to stop and look at her; everyone wants to hear what she has to say. The Super bowl commercials she appeared in for her racing sponsor, Go Daddy, were instant hits, and Danica has since became spokesperson for numerous other company’s and causes. She is currently the 38th most marketable athlete and her most notable partners include, Nationwide insurance, Peak Antifreeze, HotWheeles, Tissot Watches, Alpinestars, and Bell Helmets, as well as the awareness campaign “Drive4COPD”.
Danica has been featured in numerous magazines, receiving extensive coverage in Sports Illustrated, she has been mentioned in over 225 articles, and appeared on the cover twice. A great example of the diverse appeal of Danica Patrick can be seen in the fact that she also graced the cover of Sport Illustrated Swimsuit Issue, where she has made an appearance in two installments. In 2006, she released an autobiography, Danica, Crossing the Line. Her television credits include late night shows like Letterman, and Conan O’Brian, a Jay-Z video, and appearances on episodes of the Simpsons, and CSI New York. She can also be seen hosting shows on the Spike TV network. You can also keep up with her through any number of sites on the internet, from her Go Daddy webpage, to her personal webpage, to Nascars page on her. She networks through social media using Facebook and Twitter, where she has 571,213 followers.
Danica’s success on and off the track is undeniable. Being the first female to trailblazer her way into racing stardom was fuel to her larger than life persona. Her accomplishments in the male dominated world of racing made her a role model for women and underdogs alike. According to an ESPN article “Patrick’s appeal hits just about every demographic, from casual female fans to hard core gear-heads” (Merrill). This fierce image, coupled with her all American good looks, makes Danica Patrick hard to ignore. Her popularity has been rewarded with numerous recognitions off the track. In 2007 she was named sexiest athlete on Victoria Secretes “What is Sexy” list, and on FHM’s 100 sexiest women in the world list, she ranked number 42 in 2006, and 85 in 2007. In 2008, she won the Kids Choice award for favorite female athlete. Danica was also honored as female athlete of the year by the U.S. Sports Academy in 2006. She is an inspiration to people of all ages from all types of lifestyles, and her status as a pop culture innovator is growing with every lap she takes.
Works Cited
“Danica Patrick." 2012. Biography.com 22 MAR 2012, 02:03 http://www.biography.com/people/danica-patrick-201312
Makin, Bakin. "The Beautiful and Talented Danica Patrick." HubPages. HubPages, n. d. 0. Web. 22 MAR 2012. <http://makinbacon.hubpages.com/_31k46azqb1sff/hub/Danicapatrick>.
Merrill, Elizabeth. "Danica already a NASCAR force." ESPN.com 19/002/2010. n.pag. ESPN.com. Web. 20 March 2012.